| Venezia Italian Restaurant Bourton | Italian restaurant | Riverside | Daily 11:00–22:00 |
| Venture Photography Cheltenham | Portrait studio | 14 Montpellier Walk | Sat 09:00–18:00 |
| Village Grill | Chicken shop | 69 St Paul's Rd | Mon–Thu 11:00–22:00 |
| Vinegar Hill | Gift shop | 110 Promenade | Mon–Sat 09:00–17:30 |
| Vogue Wedding Films | Film production company | 13 Barnaby Rd | Daily Open 24 hours |
| Voodoo Turtle Ltd | Designer clothing shop | Little Washbourne, Cheltenham GL20 8NQ | Daily Open 24 hours |
| Watson Pet Care | Pet boarding service | 53 Imjin Rd | Daily 08:00–18:00 |
| We Do Eats | Dessert shop | 6 Grosvenor St | Daily 16:00–00:00 |
| White Canvas Bridal | Bridal shop | 5, Brewery Yard, Sheep St | Tue 10:00–18:00 |
| Wild Skin | Cosmetics industry | 18 Langdon Rd | Daily 09:00–17:30 |
| Wingmoor Farm Household Recycling Centre | Recycling centre | Half mile west of Bishop's Cleeve on the road to | Daily 09:00–17:00 |
| Zone Safety Training Ltd | Training centre | Bayshill Rd | Sun Open 24 hours |
| All Bar One Cheltenham | Wine bar | 18 Montpellier Walk | Mon–Thu 10:00–23:00 |
| Ann Summers Cheltenham | Lingerie shop | 8, Regent Arcade | Mon–Sat 10:00–17:30 |
| B&Q Cheltenham | Home improvement shop | Golden valley retail park | Mon–Sat 07:00–20:00 |
| Bargain Booze Inside Food Warehouse | Off licence | Unit L, GALLAGHER RETAIL PARK | Mon–Sat 08:00–20:00 |
| Benefit Cosmetics Brow Bar Counter | Waxing hair-removal service | Boots, 197-199 High Street &, 12-15 North St | Mon–Sat 08:00–18:00 |
| Benefit Cosmetics Brow Bar Counter | Waxing hair-removal service | John Lewis, 123 High St | Mon–Sat 09:00–18:00 |
| Betfred - Cheltenham (High Street) | Off track betting shop | 228 High St | Mon–Sat 08:00–22:00 |
| BP | Petrol station | A4 A40 Andoversford, A4 | Daily Open 24 hours |
| Caffè Nero | Coffee shop | 108 Promenade | Mon–Sat 07:00–19:00 |
| Caffè Nero | Coffee shop | 223 High St | Mon–Fri 07:00–17:30 |
| CareCo Cheltenham | Disability equipment supplier | Kingsditch Retail park, Huntscote Rd | Mon–Sat 09:00–18:00 |
| Currys | Electronics retail and repair shop | B, Gateway Retail Park, Tewkesbury Rd | Mon–Fri 09:00–20:00 |
| DFS Cheltenham | Sofa store | GALLAGHER RETAIL PARK, Off Tewkesbury Rd | Mon–Fri 10:00–20:00 |
| Enterprise Car & Van Hire - Cheltenham Central | Car rental company | Tewkesbury Rd | Mon–Fri 08:00–18:00 |
| Escape Hunt Cheltenham | Tourist attraction | Unit D1, The Brewery Quarter, High St | Daily 10:00–22:00 |
| eurochange Cheltenham - High Street | Currency exchange service | 200 High St | Mon–Sat 09:00–17:30 |
| Farmfoods Ltd | Frozen food store | 82/84, Coronation Square | Mon–Sat 08:00–20:00 |
| Giggling Squid - Cheltenham | Thai restaurant | 6-7 Montpellier St | Mon–Wed 12:00–22:00 |