| James Fear - Cotswold Wedding Photographer | Photographer | 6 Whitecross Square | Daily 09:00–23:28 |
| Jason Hyde - Utility Warehouse | Electric utility company | Gallops Ln | Daily 08:00–18:00 |
| JGs Cigar & Bottle Shop | Cigar shop | 13 Montpellier Arcade | Mon 11:00–15:00 |
| Julia Hawkes Gloucestershire Celebrant | Marriage celebrant | 13 S View Way | Mon–Fri 08:00–22:00 |
| Jumpin Fun Inflatable Park Cheltenham | Indoor playground | Unit 5 Tewkesbury Rd | Thu–Fri 10:00–14:00, 16:00–18:00 |
| Koco Bloom Ltd | Pilates studio | 2 Queen's Circus | Mon–Fri 07:00–19:15 |
| Law & Co. | Boutique | 1 Park St | Mon–Sat 10:00–17:00 |
| Leekes Cheltenham | Home furniture shop | Kingsditch Retail park | Mon–Fri 10:00–19:00 |
| Listers Toyota Cheltenham | Toyota dealer | 179 Tewkesbury Rd | Mon–Fri 08:30–18:00 |
| LT Countryside Services | Tree service | 33 Hewlett Rd | Daily Open 24 hours |
| Mad Dog Brewery Co | Bar & grill | 6 St James' Square | Tue–Wed 17:00–22:00 |
| Maison Chaplais | Deli | 52 Andover Rd | Mon–Sat 07:30–18:00 |
| Majestic Chauffeurs - Executive Car Service | Transportation service | 28 Old Bath Rd | Daily Open 24 hours |
| Memsahib's Lounge | Indian restaurant | 47 - 49 Promenade | Wed–Thu 17:00–23:00 |
| MJ Taylor Plumbing & Heating | Plumber | 6, Cameron House, 15 Glencairn Park Rd | Mon–Fri Open 24 hours |
| Montpellier Massage & Beauty Cheltenham | Spa | Rotunda Terrace, 11 Montpellier St | Mon–Thu 09:00–21:00 |
| Mosaic Church Cheltenham | Evangelical church | Bettridge School, Warden Hill Rd | Mon–Wed 09:00–17:00 |
| Moss Gallery | Art gallery | Cavendish House, Promenade | Mon–Sat 10:00–17:00 |
| Mr Cambrays Curiosity | Tea room | Jessop House, 30 Cambray Pl | Mon 11:00–16:00 |
| MS Lighting & Sound | Theatrical supplies shop | 83 Denman Ave | Mon–Fri 09:00–17:00 |
| My Pastalicious. | Sandwich shop | My Pastalicious, 57 Winchcombe St | Mon–Fri 10:00–17:00 |
| Naunton Downs Estate | Golf club | Naunton, Cheltenham GL54 3AE | Daily 08:00–18:00 |
| NepaleseChef, Cheltenham | Nepalese restaurant | 30 Clarence St | Mon–Sat 12:00–14:30, 17:00–23:00 |
| Newlands of Stow | Retirement village | Evesham Rd | Daily Open 24 hours |
| Northleach Court Care Home | Retirement home | High St | Daily Open 24 hours |
| Paint It Yourself Pottery Co | Pottery shop | 76 Winchcombe St | Mon–Wed 09:30–17:30 |
| Pan Pizza (Cheltenham) | Pizza delivery | 60 High St | Mon 17:00–23:15 |
| Pausa Cafe | Tea shop | Unit 1 A, Centrum Retail Park, Tewkesbury Rd | Mon–Fri 10:00–16:00 |
| Pj appliances | Appliance repair service | 10 Marsland Rd | Daily 09:00–17:00 |
| Ponderosa Bird & Pet Centre | Pet shop | Dundry Nurseries, Bamfurlong Ln | Mon–Sat 09:30–17:00 |